Social media marketing helps raise brand awareness. It’s useful for small businesses that are yet to establish a name in the industry. When more people know what the company offers, they will most likely buy something. Hence, an excellent social media brand management strategy can lead to an increase in sales. Here are ways where sales can go up with the right social media advertising approach.
Use the right platform
The first strategy is to look for an appropriate platform to advertise. Just because social media platforms are free doesn’t mean the company can use all of them. Prioritize the platform where most of the target audiences are. For instance, if the company wants to advertise to young people, TikTok might be the right choice. Older people prefer Facebook. It starts with a clear understanding of the audiences and determining how to meet them. When they feel convinced, there will be no hesitation to buy. They also love that the company tried to understand them and created a strategy to appeal to them.
Use social media influencers
Another excellent strategy is to partner with social media influencers. They’re the right people to advertise the brand. They have a massive following. They can tweet about the company or share the link on how to buy. For top-tier influencers, it’s enough to ensure the company makes profits. Therefore, even if some of them ask for a significant fee, big companies don’t mind. They know that they will get a lot out of the endorsement.
For small business owners, the key is to work with smaller influencers or micro-influencers. They still have followers, but not as big as the others with celebrity status. The good thing is they’re cheaper. Even if they don’t have too many followers, the ones who do, are part of the loyal base. They will probably listen to everything the influencer says. They’re also the right people to advertise to. If the influencer focuses on beauty topics and the company sells beauty products, it’s a perfect match.
Use loyal customers as brand advocates
The reason influencers hold such power is that they used to be ordinary people who rose to fame. People can relate to them. Gone are the days when models and A-list celebrities are the only people who can help boost a brand. These days, people prefer getting reviews and recommendations from ordinary people. Use it to the company’s advantage by working with loyal customers and turning them into brand advocates. The good thing is they already believe in the products. Asking them to advocate for the company isn’t a tall order. When they provide reviews and leave testimonials, they speak from experience. It makes others feel enticed to trust the brand too.
Make these reviews and testimonials front and center in every campaign. Highlight them on social media platforms. Share positive comments and reviews. If they’re willing to have an interview that the company can post on social media, it’s even better. They won’t only say a few words but provide a detailed experience.
Don’t advertise all the time as it hurts the social media brand management effort
Social media advertising doesn’t mean asking people to buy the products and services all the time. They will find it annoying when asked to take their wallets out to buy. It’s not the reason why they decided to follow the social media pages. They want to know more about the brand. Publish how-to videos that detail the steps in using the products. Talk about the company’s history and vision. Informative videos that don’t necessarily talk about the brand are also crucial. People will come back because they want to know more. They find the posts and videos informative. It also shows that the business also cares about providing appropriate information. It’s about giving back to the audiences and not only desire their money for profit.
Launch a competition to make noise
Social media is also an excellent platform to start gimmicks and cool activities. Launch a competition that everyone can participate in. Tell the followers to share information about the event. There should also be prizes for the winners. Some people who didn’t even know about the business before will give a second look. Also, the idea of giving back to the people will help the company. It shows the desire to not only think about profits all the time.
Make it easier to buy
Back then, people can only buy products through the website. They also have to navigate the page before finally finishing a transaction. It’s no longer the case today. Social media can simplify the process. Potential buyers can get information from the page without leaving. They also don’t have to leave to pursue a deal. Everything can happen within the same platform. Simplifying it for them helps boost sales. Some people already know they need a product. They just want convenience in buying it.
With the right strategy, small businesses can compete and be the first choice among potential buyers.